770

Lubavitchers are one of the largest groups of ultra orthodox, or Hasidic, Jewish groups, and number about 100,000 worldwide. In 1940 the Lubavitchers purchased a small collegiate-gothic-style Brooklyn building (once a medical clinic) at 770 Eastern Parkway in Crown Heights, Brooklyn, for the sixth Rebbe, Yoseph Yitzchak Schneerson, who had recently immigrated to the United States to escape Nazi persecution. In 1951, a year after his passing, his son-in-law Menachem Mendel Schneerson officially accepted the title of the seventh Lubavitch Rebbe, and inherited a congregation decimated in numbers by the holocaust.

The Rebbe established the tradition of Chabad centers, places of community and outreach, and the Shluchim, young families that go to distant parts of the world to set up and manage these centers. The Shluchim’s goal is to reach lapsed and secular Jews and spread the mitzvith, the 613 commandments of Jewish behavior. Because of the Rebbe’s charisma, energy and the devotion of his followers, the building in Brooklyn has become a kind of holy ground for Lubavitchers. It has been replicated worldwide, with varying degrees of precision, mostly as Chabad centers. The international franchising of this building serves three purposes: as the Rebbe’s home, it is a familiar place for his return to earth since his passing in 1994; as the Lubavitch headquarters it is a well known landmark and meeting place for insular international travelers; and it is a sign of the importance placed by the Rebbe on his Shluchim.

Currently there are twelve 770’s, including the original, in the United States, Canada, Israel, Italy, Brazil, Argentina, and Australia. A 13th is under construction in Cleveland, U.S.A and, rumor has it, another is being planned in Santiago, Chile.

Robbns/Becher - 2005

Original 770 Eastern Parkway, Brooklyn, New York

Kfar Chabad, near Tel Aviv, Israel

Kfar Chabad, near Tel Aviv, Israel, Far View

Ramat Shlomo, Jerusalem, Israel

Ramat Shlomo, Jerusalem, Israel, Back View

Ramat Shlomo, Jerusalem, Israel, Far View,

Kiryat Ata, near Haifa, Israel

Kiryat Ata, near Haifa, Israel, East View

Kiryat Ata, Haifa, Israel, Far View,

Pico Boulevard, Los Angeles, California

Pico Boulevard, Los Angeles, California, Far View

Gayley Avenue, Los Angeles, California

Gayley Avenue, Los Angeles, California, Far View

Rutgers University Campus, New Brunswick, New Jersey

Rutgers University Campus, New Brunswick, New Jersey, West View

Rutgers University Campus,
New Brunswick, New Jersey, Far View

Camp Gan Israel, near Montreal, Canada

Camp Gan Israel,
near Montreal, Canada, Far View

Sao Paulo, Brazil

São Paulo, Brazil, Far View

Melbourne, Australia

Melbourne, Australia, Far View

Buenos Aires, Argentina

Buenos Aires, Argentina, Far View

Milan, Italy

Milan, Italy, Far View

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These works are archival digital prints in metal frames.
Framed: 1370 x 75 and 87 x 75cm (54" x 30" and 34.75" x 30").
Editions of 5.

Contact information

©Andrea Robbins and Max Becher 2003
These works are archival digital prints in metal frames.
Framed: 1370 x 75 and 87 x 75cm (30" x 34.75").
Editions of 5.

Contact information

©Andrea Robbins and Max Becher 2003
These works are chromogenic prints in metal frames.
Framed: 88.2 x 76.2cm (30" x 34.75").
Editions of 5.

Contact information